Slashdot

This is perfect, some GREAT opportunities for wardrobe malfunctions and haircombing shots... :)

Unless these commercials consist of little more than someone scrolling through a powerpoint, how could this not get expensive fast? Most commercials are recycled for months or years, not minutes...

So Matt Lauer will take a break from reporting the news of the morning to tell us about Quaker Oats now?

No more talking gecko!

One of the most annoying things to me about TV ads is seeing the same ones repeated 3 or 4 (or more) times during a one hour show. Even if the ad itself isn't particularly annoying, it becomes so after I've seen it enough times over a short enough period of time.

What I'm driving at is that I think live TV commercials *would* be interesting, at least at first. No doubt they would become just as normal and familiar as everything else shown on TV in the past 50+ years, but at least we wouldn't have to see the same thing over and over and over again.

On the other hand, considering how much money is currently spent on pre-recorded commercials, I somehow doubt that we'd see more than a few live ones, only during prime-time, and only on major networks.

network exec's are sitting around a table trying to remake 'friends' As long as these asshats have control (clearchannel) don't plan on seeing anything good - may I suggest Adult Swim on the cartoon network?

Broadcasters, your captive audience is escaping. We no longer will sit back and be bombarded by obnoxious ads that insult our intelligence. Live advertising won't do the job. I know I'll simply ignore live ads like I do most advertising already. The mute button still performs its said task, removing most of the annoyance factor during ads, and I can always change the channel and right back again to avoid ads.

Forget ads on TV. Come up with a better way to get the sponsors' messages out to the public. Ads are everywhere now, and people are just becoming more resistant to them.

I haven't watched commercials for a while. MythTV [mythtv.org] has auto commercial skip, and "skip ahead 30 seconds" as standard features. Watching live TV is so...low tech.

Most commercials make me want to jab something sharp into my eyesockets. Some, however, are actually funny. Or, if not outright funny, at least visually interesting. Make more of those and I might be persuaded not to switch channels.

I think it's pretty obvious that television is undergoing a major shift. As the article pointed out, more and more people are Tivo-ing their programs and skipping commericals, IPTV is coming up. Live commercials are really just a way of having new commercials more often, but I don't think that that will help anything. With all the new ways people are watching TV, there needs to be a new way of delivering ads. I don't know what it will be, but my money is on Google to come up with it. They already have a pretty good record when it comes to new kinds of advertising, and incorporating their ads into lots of different products, as well as making them good ads (relevant, anyway).

You know, I have a DVR so I can skip the commercials. Will this new 'replacing recorded commercials with new ones' screw up my skipping of said commericals? If so, then TIVO is gonna get pissed when everyone returns them because they can't skip the commercials anymore.